Bullets can help or kill your writing.

Readers today are bombarded by articles, advertisement, social media, and many more forms of media. When writing for the web, you are competing against immense odds so you our writing needs to be concise and to the point! You may lose your readers attention, or even create material that is hard to navigate and you've already lost your audience from the get go.

There is an easy answer to maintaining your points, and keeping your audience and it is loading your material with bullets (no pun intended).

Hoa Loranger is a contributor with Nielsen Norman Group, an experienced training and consulting group for leading businesses globally gives 7 tips for presenting bulleted lists here. Her and why are:

1. Write list items to have approximately similar line lengths.
2. Use numbered lists only when the sequence or count of items are important.
3. Use parallel sentence construction for list items.
4. Avoid repeating the same word(s) at the beginning of each list item.
5. Introduce a list with a clear, descriptive sentence or phrase.
6. Keep formatting consistent.
7. Don’t overuse bulleted lists, as they can lose their effectiveness.

Keeping your audiences engaged is key and following these simple points (again no pun here either) will deliver success, or can it?

Have you ever been researching something and been led on what seems to be a wild goose chase? Today many topics are fluffed or made to only look professional yet never deliver. You may search google and find an article, the heading catches you, reading though every bullet point meets all of your desires. But after reading through, you realize you never actually received an answer, only read through engaging material. So my question to you, when is a bulleted or numbered list, really beneficial?