Why use Plain Words?
Although bigger words can make you feel smarter, I believe
using simple words can help our readers gain the information they came looking
for a lot faster. As Redish states in her book, “You can often find a short,
simple word that makes your content more conversational.”
Redish, Janice G. Letting Go of the Words: web writing content
that works, Elsevier, 2014. Print.
Bigger isn't always better.
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